Squeeze Pages & Landing Sites

Businesses familiar with Glazer Kennedy style marketing and subscribers for Infusionsoft understand the value of Landing Pages and Squeeze Pages connected to a back end CRM application and a marketing automation workflow.

A landing page is a page where a prospect ‘lands’. The page is designed to give some information about the offer, the campaign and deliver ‘the rest of the story’ that was promised by the marketing vehicle. For example, if you have four stories in your e-newsletter, you should create four landing pages with four ‘rest of the story’ content so you can track who is reading what articles and who is clicking through on your communications.

A Squeeze Page makes an offer to the prospect and asks for a key piece of information in return. The content of this page can be considered a ‘landing page’. When we send out email or direct mail communications promoting landing page and squeeze page solution we will use this page as place where people will go and learn more.

The content on the right, an offer for $250 gift card is considered a ‘Squeeze Page’. In exchange for an offer to do $250 worth of work for you for free, we are asking for your name and email address and seeking permission to engage in a conversation about exploring our mutual interests.

A Squeeze Page and a Landing Page is normally connected to a back end database that captures and stores all the data submitted by prospects. A reports dashboard allows the marketer to login and view leads generated by the campaigns.

If you are unhappy with the results you are generating from your marketing activities, a series of landing pages will help you measure efficacy of your efforts and tell you what is working & what is not working.