Personalized URLs

Personalized URL: OK, imagine this. You send out a direct mail letter or post card announcing a 25% discount on a product or service if they come to your location on Friday, Saturday or Sunday. Consumer receives the post card and decides to attend the event. Unfortunately, the husband works Fridays, wife works Sundays and they can only attend your event on Saturday. They talk about it, they even put the post card on the refrigerator under a magnet. Your post card did it’s job right? Unfortunately, the baby wakes up with fever on Saturday morning…. and you lost the sale.

• What if you had a mechanism in place for the family to go on line and RSVP for your event?
• What if you could track who (not how many) visited your web site so you can follow up with them?
• What if your customers taking advantage of your special offer can forward your offer to their friends?

That is what a PURL does. Personalized URL Micro Site is designed to capture responses from a direct mail or e-mail marketing campaign. An auto-respondent automatically sends out a thank you message to the consumer and an alert to your sales team in real time so you can immediately follow up with your prospect. Since it is a personalized URL specifically designed for the individual consumer, even if they visit the site and do not fill out the form or hit the submit button (Abandoned Cart Syndrome) you still know that they visited the site so you can follow up with them.