Product Launch Plans

Our suite of Landing site solutions include a ‘Micro-site’ or a campaign specific URL that is built to capture responses of a direct marketing campaign. It can be used in conjunction with an e mail marketing, direct mail, trade show or space advertising. It looks like www.yourwebsite.com/campaign that is managed and hosted by either your webmaster or our hosting team.

How it works:

You would use traditional direct marketing and/or e-marketing to drive traffic to a Micro-site built just for the campaign. At trade show, you would hand out ‘gift cards’ that asks people to go visit the micro-site and claim their prize. In space advertising, you would have the web site as the call to action. In direct mail, you can send a Post Card featuring a campaign specific URL. In E Marketing, you would insert hyperlink of the landing site as a call to action. Once the user enters the URL in their web browser, they are instantly interacting with you… and you can watch what they do on your site!

Your Landing Site Solution includes:

The landing page with ‘Teaser Copy’ hyperlinked to the e-Form.

• The e-Form, where you ask the visitor to give their information.
• A back end database that can pre-populate the e-Form based on the invitation code if so programmed.
• A back end ‘mini database’ of respondents with the data tabulated from the e-Form filled out by the visitors.

The landing site solutions are integrated in the Data Bank. Your ‘Micro Sites’ and the database files are stored in your databank account for future use and reference upon completion of the campaign.