Marketing Budget Plans

Budget development is part art and part science.

How do you determine what your marketing budget should be? Should it be a % of sales? Should it be a flat number per month? What if a campaign fails to perform? Where do you come up with money for a do over? How do you find out how much things cost?

Here is the problem: If you go to a vendor to ask for price just so you can review your options and decide what you want to do, they want to move in and persuade you to buy what they are good at. If you need to look outside your ‘normal’ vendor base, you go through the painful process of listening to their pitch before you get the information you really need. (How much is it, what is the ROI and is it worth doing?)

It is really difficult to get ‘just the facts’ about what things costs and why you should buy.

We come from a whole different angle. Our core business is response management, result monitoring and campaign efficacy measurement. This puts us in a unique position to be a media agnostic company. We help you determine your marketing mix and come up with an ad-hoc budget for your marketing program.

Yes we offer turnkey deployment of direct mail, e-mail and search engine marketing… but we offer our deployment services to select clients who really want us to turnkey the entire campaign.