Online Marketing

What Would Happen if Your Website is Found on First Page of Search Engine

Search Engine Marketing

Search engine marketing is a broad term used to refer to any marketing done through search engines and incorporates both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both SEO and PPC are inbound forms of direct marketing and are all about getting more traffic to your website.

When most people want to find something on the Internet they use a search engine (at least over 80% do) and there are several things that you can do to make it more likely that they will find your website when they do so. You can try and ensure that your website ranks highly in the organic or natural listings of the search engines (a practise called search engine optimization) or you can advertise your site in the paid listings of the search results (pay-per-click advertising).

It is important to remember that search engine marketing is all about communicating with people that have already indicated an interest in what you have to offer and is a very targeted form of marketing.

Pay Per Click Advertising

Each of the leading search engines, such as Google, MSN and Yahoo, provide both free (organic) listings and paid listings when users search for a particular phrase or keyword.

Ranking highly in the organic listings is difficult and can take a long time to achieve. Paid advertising, on the other hand, allows your web site to be listed more quickly, more easily and with a greater degree of control – all for a cost, of course.

With pay-per-click advertising your ads are displayed as sponsored links on the top or side of the results pages of the major search engines. Rankings are determined through a bidding process; the more you are willing to pay-per-click the higher you rank. The challenge is to maximise your exposure and to gain the greatest click-through-rate possible while staying within your monthly budget.

These paid listings are commonly called pay-per-click advertisements as you only pay when someone clicks on your ad and is taken to your website.

Accountability

As with most search engine marketing, pay per click advertising is highly accountable, allowing you to monitor which keywords generate the best results for you, whether that be new sales or new subscribers to you online newsletter. If you know your margin on each sale, this allows you to accurately calculate your return on investment with respect to pay-per-click advertising. Google provides pay-per-click advertising through their own AdWords platform, while Yahoo and NineMSN use Overture to manage their paid listings.

Seach Engine Optimization Services

Search Engine Optimization in today’s day and age is no longer a mystery. Most SEO firm follow roughly the same process and predictably deliver roughly similar results. While the process is straightforward and simple, it may or may not work for you. The ROI on this investment is different for each marketer and you need to take all facets of process in to consideration.

First thing you need to evaluate is the keywords you want to be found under and your competition for those keywords. After the competitive analysis and keyword research a Search Engine Marketing game plan is built by competent internet marketers who have experience in working with other companies. The process has following components:

• On Page Optimization: Making your web site search engine friendly and ready to be indexed. This does not mean that you will be found by the search engine, it simple means that if and when your site is actually found by the search engine it will be ready to be indexed. This is especially tricky if you are using a CMS (Content Management System) that dynamically populates your web site.
• Link Building: This is the process of building links to your web site on other web sites. This may improve your overall site ranking.
• Relevant Content Writing: When content on your web site is relevant to the keywords you want to be indexed by, you may improve your overall site ranking.
• Blog: When you (or someone on your behalf) writes many articles on popular blog sites and when you have an active, content rich blog with fresh content updated constantly, you will get increased traffic to your site. More people will come to your site and more people will come more often. This can improve your overall site ranking.
• Video Marketing: When a series of your one to three minute videos are distributed to a network of video sites, these video are likely to be found by the search engines. We have seen significant success in this area. We have been able to display several positions on first page of major search engines.
• Social Media Marketing: When you have significant presence on various social media sites like Facebook, twitter, perfect networker etc. the back links to your site can significantly improve your overall ranking.
• Testimonials and Referrals: When your clients have something nice to say, they can say so on special social media sites like Ratepoint.Com. These testimonials and comments are ranked and indexed by major search engines and backlinks from these testimonials improve your overall ranking.

All these techniques may take you on first page of major search engine, may be on number one link on the search… however, if your own web site is not ready for the incoming traffic, you may not benefit from the increased traffic. Before you engage in a search engine marketing activity, you need to have a strategy, technology, workflow, business process and data process in place to convert traffic in to leads and leads in to deals.