Direct Mail Marketing
Sending Out Direct Mail Should Be As Easy As Hitting The “SEND” Button
Integrated Marketing combines conventional direct marketing vehicles and integrates them with the web. In this method of marketing, conventional media like direct mail, news paper and print advertising is used to drive traffic to a designated page on your web site.
List Research: If you need to acquire outside data for e mail, direct mail or telemarketing… elaunchers is your one stop shop for all your data acquisition needs. We do business with several mail houses and agencies in Boston area and in doing so we have acquired high volume data acquisition relationships with various compiled data providers in B to B and B to C markets. In addition, through our research network we have access to thousands of data sources that are available for list rental.
Dynamic Direct Mail: What do you get when you cross postal regulations with the dynamic power of color laser personalization? You get Dynamic, Digital Direct Mail that is optimized for effectiveness. While we did not ‘invent’ on demand printing, we did figure out the cost effective way of using color laser on demand printing technology and printed over a million pieces of direct mail using this robust technology of tomorrow. Everyone knows that digital on demand printing is more expensive compared to conventional offset printing, but when you add the costs of offset printing and personalization… in small enough volumes (under 25000 pieces per job) this technology could actually be a money saving alternative. Another advantage is speed. If you upload the artwork and data in our web-based Data Bank by 4:00 p.m. today, it would get proofed in the evening, print overnight, get folded in the morning and will be in the mail tomorrow. Of course, you have the ability to make unlimited versions and job pooling to save even more money. Dynamic Direct Mail does to direct mail industry what Color TV did to Television. We have put together a small brochure that explains this concept in more detail. When you request this brochure we will also send you some samples in PDF format that you can view.
Conventional Direct Mail: In addition, we use conventional direct mail production including offset print, laser personalization, inkjet and insertion and postal regulatory compliance. While there are other printers and mail houses in the market, our competitive advantage is speed. We print and mail at the speed of life! If your current supplier is unable to meet a particular delivery date… please call us! We may be able to pleasantly surprise you. Please note, we are not a print brokerage firm and we do not have a database of printers and mail houses who give us lowest bids… we have a strategic relationship with a few production houses that facilitates our production in a process optimized for speed. Several times a month we get jobs well after noon that need to be in the mail the same day!
Newspaper Inserts Program: Most newspapers have insertion programs and they usually work very well. What we do is take the process a step further. We start with the geography and build a map of the area that you want to penetrate. Then, we scout the best possible way to penetrate the zip code and deploy your message. From mapping and zip selection & designing your piece to print, generate insertion orders and deliver your piece to the appropriate newspaper’s dock before the deadline… we do it all. Best of all, because we have a national network of newspaper delivery companies that share one common printer, you would get probably the best possible prices anywhere.
