Car Wash Marketing System
If every car that comes to your car wash comes back one more time every year, what would that do to your revenues?
If you are using DRB or a similar system to run your car wash, you probably have a database marketing system in place to capture customer contact information and use the license plate number as the identification key. You can easily keep track of how many time a particular vehicle comes to you for a wash.
If you do not have such a system, we have built a tool that allows your clients to go to your website, register their vehicle and you can give them your cash receipt that they can enter in the system to earn points.
The system will keep track of how many times a particular vehicle comes in for a wash and what package they buy. We help you build e-mail and post card sequences like:
- We haven’t seen your Black BMW X5 in _____ weeks. It must be dirty. If you bring it in this week, we will give you a free upgrade with this coupon. (Put picture of the BMW or create a replica of their license plate on the mail piece).
- Thank you for bringing in your Black BMW X5 for a wash this week. If you have another car in the family please use this coupon to receive a free upgrade. Feel free to give this coupon to your friend.
- Happy Birthday. Get a free car wash on your birth day.
- Happy Anniversary. Last year this time you brought your car to us for wash for the first time. This week you can wash your car for free.
