Service Industry Marketing System

If you are in service industry, your marketing needs are unique. You need consistent flow of incoming leads to keep the sales pipeline healthy. You need to generate business to replace business lost through attrition and to grow your business. However, you will not be able to accommodate a significant influx of leads at one point in time. You need a yearlong marketing program that is monitored and managed monthly and adjusted for seasonal increase/decrease in business volume.

For Service Industry Marketing In A Box we start with several targeted lists of prospects and establish a short run, multi-step sequential direct mail program for sales lead generation using cream method of direct marketing. You can read more about cream method in B to B Lead Generation section of our website.

For service industry marketing in B to B space we recommend a soft offer. You want to get invited to make a presentation, triage their situation and identify the best time to approach them with a hard offer for a small commitment. If you are in service industry in B to B space you may or may not need an e-commerce solution integrated in your system. Your initial offer to the prospective business owner will be to read an online report or watch an online video, but your approach will be to ask the business owner who is the right person to view this video or read this report. The top executive or business owner will click to give the name and contact information of the appropriate person in the company you should talk to. With this soft endorsement the system will send an email from the business owner to the appropriate executive with your offer. Your next call to action should be a free initial consultation, a free service, a free custom built report or something that shows off your capabilities and builds a rapport. The objective here is to build a relationship and establish a foundation so you can confidently ask for an opportunity to serve them.

For service industry marketing in B to C space we recommend a hard offer for a small commitment. If you are a service company in B to C space, you should be looking for deals — not leads. A small transaction gets you in the door, covers the cost of marketing program, builds a relationship/rapport with the consumer and builds a foundation for a long term relationship. For service industry marketing in B to C space we have a slightly different version of the cream method of marketing. We will set up your marketing automation system with e-commerce. Your initial offer to consumer will be an offer to read an online report or watch an online video and the consumer will be asked to visit their Personalized URL to access the information. The respondents are taken to a thank you page where next call to action is to place a small order through your shopping cart.

For direct mail concepts and strategies we invite you to read a book “Outrageous Advertising That is Outrageously Successful” and review 3D Mail Samples at Travis Lee’s website.