Welcome To Elaunchers.com • Request $250 Gift Card (use card # 2011) • Parthiv Shah speaking at GKIC Northern Virginia chapter hosted by Ben Glass

Welcome to Elaunchers.Com

Dreams Are Made of Data… To follow your dream, follow your data!. — Parthiv Shah

Elaunchers.Com is a marketing communications company helping small to mid-sized businesses grow. Unlike a typical agency though, our focus is not on creative concepts and brand development. Our focus is on three things: Time, Data, Money.

Here is what we do: It’s a three part process. We call it “Plan, Prepare, Penetrate”.

PLAN

  • We start with understanding what you are selling, who you are selling to, how you are selling, how long does it take to get an order (sales cycle), how large is an average order and what is your gross profit on an average order.
  • We build a mathematical formula on what it will take to achieve sustainable growth. Everything I do going forward from this point on is based on this mathematical formula.
  • Wesetup a sales funnel and a sales workflow.
  • We implement a CRM system, a back end database and a sequence of marketing messages that will be sent out to prospects who respond to marketing campaigns. We can work with any CRM application, (Salesforce.com, Zoho, vTiger, Sugar, Netsuite or Infusionsoft, but we prefer Infusionsoft.)
    • We transfer and migrate all existing data in the new system. Before transfer/migration we do a thorough job cleaning the data.
    • On an ongoing basis we become the client’s outsourced Database Administrator managing all incoming and outgoing data.

PREPARE

Once the data cleaning is complete we do data modeling and data cloning to find prospects that match & mirror your existing customers.

  • We identify prospects and niches that are most appropriate for my client. This is called market segmentation.
  • We do the list research, data acquisition and data warehousing.
  • We look at the client’s website. If they don’t have one or don’t like the one that they have,  we build a new one for them. The goal is to convert their website in to an income producing asset.
  • We look at their brick & mortar business process and connect it to their online presence so their click & mortar presence match & mirror their business process. We build web applications and web database software necessary for it. This is called business process automation.
  • We build landing pages and squeeze pages on their website and add video sales letter to their campaign specific landing pages. For direct mail, we can do PURL (personalized URLs).
  • The data captured on landing pages, squeeze pages, sales letter pages, video sales letter pages and PURLs is pushed to CRM solution in real time.

PENETRATE

  • Once the sales automation, marketing automation and business process automation is setup, we move develop marketing campaigns that will drive targeted traffic to campaign specific landing pages.
    • We use direct mail, e-mail, search engine marketing and social media to drive traffic to the landing pages.
  • We develop offer & call to action for each specific market segment.
  • We develop concept and strategy for each offer/call to action for each specific market segment.
  • We develop graphic design, content and layout for all marketing campaigns.
  • We develop fulfillment material that will be sent out to all respondents.
  • We develop budget and timeline for all campaigns.
  • We deploy, manage and monitor all campaigns.
  • We monitor all response management dashboards, measure and identify what is working, what is not working and help client decide what to do next.
© Copyright - elaunchers